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STORIES. DISCOVERIES. INSPIRATION.

aLIVE Journal is a collection of stories, insights, and reflections—crafted by the minds behind aLIVE experiences. Dive into the extraordinary journeys we’ve designed, the unforgettable moments we’ve curated, and the insights we’ve gained from working across the world’s most remarkable places.

From behind-the-scenes anecdotes to case studies of our most awe-inspiring experiences, discover how we turn vision into reality and create moments that make you feel truly alive.

jamaica, conservation, private tour, behind the scenes Ioana Rucareanu jamaica, conservation, private tour, behind the scenes Ioana Rucareanu

the jamaican spirit “herb”: a 360–degree immersion in the world of cannabis

Herb. Marijuana. Ganja. Cannabis. Jamaica. Synonyms? You cannot go to Jamaica without interacting with the world of Cannabis in one way or another. Whether it’s seeing the people smoking around you on the streets, as a symbol on murals around or catching whiffs of it in the air on any beach you go to… cannabis is present here. But the Jamaican approach to the herb is unlike anywhere else: it is part of their spirituality.

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